To get people outdoors more, Salomon is hosting a national campaign called #SalomonHikeClub!
It's a simple idea, to help people experience the outdoors and let people experience Salomon as a brand. The brand is so much more; its people and culture of "play" over and above the products.
We were excited to play a small role in the Gauteng events, capturing moments and memories for some experiencing their first hike ever. How cool!
Beyond the typical event admin, the guests were welcomed with Tribeca coffee, and welcomed with a smile! Before everyone set off, there was a short talk about hiking, who was with us and what gear is typically needed. Both the Pretoria and Johannesburg events were attended by legend trail runner and 2 times SA champ, Thabang Madiba. The actual hikes were guided by trained and qualified guides from Spirit of Adventure Magaliesberg thanks to some top-notch organising by Matt Carter (former Mountain Search and Rescue member).
The hikes were shortish, either ±4km or ±6km, and slow enough for anyone to enjoy and take in the beauty of our inner-city escapes.
We looked at birds, talked about plants, smelt grass and saw some duiker. It was a peaceful and mindful play!
Along with a Salomon shirt, Salomon Buff and some stickers, everyone received ice cold water and ice tea upon return.
Salomon plans to follow this campaign up with longer more challenging hikes and hope to end the campaign in about a year with an overnight hike experience.
Comments